The luxury brand Genesis isn’t usually the first name that comes to mind when you think about track-ready performance. But that’s about to change. The company’s upcoming GV60 Magma is more than just a variant of its electric crossover — it’s the launch vehicle for an entirely new performance arm. The car has already been shown as a concept, and test prototypes are turning up in Europe (Carscoops).
Not Just Another GV60
On paper, the GV60 Magma starts with the same base as the regular GV60 crossover (Wikipedia). But the similarities stop there. The Magma edition is meant to push the brand into the performance arena — the same playground where BMW’s M division and Mercedes-AMG live.
Genesis gave a taste of what’s coming at the Goodwood Festival of Speed, rolling out the bright orange Magma concept for a hill climb run. It looked aggressive, almost like Genesis wanted to make sure nobody mistook it for a gentle luxury cruiser (Genesis Newsroom).
Design: Loud and Purposeful
If the regular GV60 is clean-cut, the Magma is raw energy. Prototypes show flared wheel arches, a deep front bumper with larger air intakes, and a rear wing that looks more race car than commuter. Even the 21-inch wheels seem to have been designed with airflow and performance in mind. The orange paint? It’s not subtle, and maybe that’s the point.
Inside, the cabin should reflect that dual identity: luxury materials mixed with bolstered sport seats, orange stitching, and a cockpit angled toward the driver. It feels like Genesis wants to make sure you know this isn’t just another EV to get groceries.
Under the Hood (Well, Floor)
Final numbers aren’t out, but industry watchers think the GV60 Magma could be in the same ballpark as Hyundai’s IONIQ 5 N, which puts down around 641 horsepower (Electrek). Expect upgrades in cooling systems, suspension tuning, and maybe even software that changes the driving character at the push of a button.
Testing is already global. Genesis has run the Magma in both Sweden’s frozen tracks and California’s desert heat to prove it’s not a one-trick pony (Genesis Testing Update). That level of testing shows how serious the brand is about making Magma more than a marketing badge.
Why It Matters
Here’s the bigger picture: Genesis is carving out a new identity. To support it, they’ve even set up Magma Racing, a motorsport division that works directly with Hyundai Motorsport (Genesis Magma Racing). That’s not a half-step — that’s a full-on commitment.
It’s also about perception. Genesis has already proved it can build stylish, comfortable EVs. What the GV60 Magma does is tell the world: “We can do fast, too.” And that’s a big deal for a young luxury brand trying to cement its reputation.
Frequently Asked Questions (FAQs)
Q1: When will the GV60 Magma launch?
Reports suggest a reveal by late 2025, starting with the Korean market.
Q2: How much power will it have?
No official specs yet, but estimates point toward the 600+ hp range, putting it in line with other performance EVs.
Q3: Will Magma only apply to SUVs?
Not at all. Genesis has hinted that sedans, coupes, and even halo cars could carry the Magma name in the future.
Conclusion
The GV60 Magma may just be the beginning, but it feels like a turning point. Genesis is tired of being the “new kid” in luxury cars. With Magma, they’re saying they want to play with the big names — and maybe beat them at their own game.
Key Takeaway: The GV60 Magma isn’t only about horsepower. It’s Genesis proving it has the ambition (and the engineering) to run with the best.
Last Updated on October 18, 2025 by Lucy
