X is rolling out a new Handle Marketplace that lets paying users browse and claim inactive usernames, including rare, short handles that can cost thousands. It’s a big shift in how identity and branding work on the platform.
X is splitting inactive handles into two buckets: Priority and Rare. Priority handles can be requested by Premium+ and Premium Business users at no extra cost, with reviews typically taking a few business days. Rare handles — think short, generic, or highly coveted names — will be available via public “drops” and limited invite-only purchases, often with steep price tags.
Key details
- Priority handles: free to request (for higher-tier subscribers), approval not guaranteed.
- Rare handles: sold via drops or invites; pricing starts high and can reach the upper tiers.
- Retention rules: you must keep your subscription active to retain a transferred handle; downgrading can trigger reversion after a grace period.
- Selection factors for drops: contribution history, intended use, engagement, and overall reach.
Why it matters
Turning dormant usernames into digital real estate gives X a new revenue stream and finally unlocks long-coveted handles for creators and brands. Clean, memorable @names can boost searchability, trust, and consistency across platforms. The catch? Scarcity and pricing will keep the rarest names exclusive, so expect competition and, at times, sticker shock.
Risks and fine print
Not every request will be approved. Free transfers hinge on maintaining a paid plan, which may frustrate those who later downgrade. High prices for rare names could concentrate the best handles among deep-pocketed buyers, and public drops will likely be competitive.
FAQ
- Who can request free Priority handles? Premium+ and Premium Business users.
- How are Rare handles sold? Through public drops and invite-only, pre-priced purchases.
- What if I cancel my plan? Your account may revert to the previous handle after a grace period.
Bottom line
If you’ve been waiting on a clean @name, this is your chance — just be ready for reviews, competition, and potentially steep pricing on the rarest handles. Keep your subscription active if you want to hold the handle long term.
Last Updated on October 22, 2025 by Lucy
